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Policy Publications is an independent research and publishing company which specialises in producing research reports that help managers develop world-class company performance.


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Benchmarking: Advertising Benchmark

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Advertising Benchmark: The benchmarking service that helps win new business

  1. Benchmark your advertising agency against most successful competitors
  2. Compare your performance with other agencies on 128 key issues
  3. Highlight your agency's unique top ten issues for improvement

Policy Publications in association with the Institute of Management Consultancy and the University of Luton
For your agency... a unique database service that focuses on key sales improvement issues

Winning new business in the keenly competitive advertising industry is never easy.

Now there is Advertising Benchmark: A Business Development Database. Advertising Benchmark is a unique database which helps you benchmark your own agency's performance against more than 100 other advertising agencies.

You discover how you perform on 128 different activities and issues connected with winning new consultancy business . And because the database lets you compare your performance with other agencies, you can see at a glance how your agency performs both against the average and -- critically -- those agencies that are most successful at winning new business.

It couldn't be easier to benchmark your own agency against others on the database.

When you place your order from this website, you will be sent a questionnaire.   First, you will be asked to complete this tick box questionnaire. It focuses on 128 different issues grouped under 16 main questions. Involve colleagues in completing the questionnaire -- you may find it stimulates lively debate!

Next, return the questionnaire to Policy Publications at the address on the form.

When we have received your payment and questionnaire, we input the data from your questionnaire to our purpose-built database. At all times, your results remain completely confidential. Nobody, apart from you, ever sees your own results.

When we've input the results, we'll print out and send you a unique 20-page report. The report which is produced in a smart two-colour format suitable for use in high-level meetings, comes in five sections:

  1. …Explains how to interpret the figures in the report's statistical tables based on the questionnaire format.
  2. …Compares your agency against the average of all other agencies in the database. The database contains detailed data from 100 advertising agencies and will continue to grow as new firms' results are added -- providing you with a dynamic source for regular benchmarking.
  3. …Compares your agency against the results from the most successful advertising agencies -- those that win more than half their pitches for new business.
  4. …Provides you with your own unique top ten action issues -- those where your agency's performance falls furthest behind the most successful.
  5. …Explains how to use your Advertising Benchmark: A Business Development Database report in conjunction with Winning New Business in Management Consultancy...the Critical Success Factors to develop an action plan for continuous improvement in your consultancy's sales and marketing programme.

Never before has there been such a practical tool... so uniquely focused on the issues that are important to you. Because Advertising Benchmark: A Business Development Database provides hard statistics -- rather than unsubstantiated opinions -- it helps to crystallise debate in your own agency about where your priorities lie.

Moreover, because Advertising Benchmark focuses on those issues that are most important to your firm, it helps you to channel limited resources to where they can make most impact.

To benchmark your agency, place your order now so you can start completing the questionnaire. It's the first step to boosting your agency's business development power.

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